Solid Perfume Forums General Lauder Solids Talk How Many Not Buying Any Of The New Solids? Re: How Many Not Buying Any Of The New Solids?

Lyndell
Participant
Post count: 49

I can't say I'm “protesting” exactly, just that I don't think the solids are as nice as they used to be. Remember Cinderella's coach, it was all sparkly – just magic. I'm sick of being told lies about there being only one of this and that here in Australia only to find we have been charged 4 times more than the US (especially for general distributions) and there are heaps. I buy what I like from the US now. Its simply that the products aren't as pretty, are much more expensive and come on sale at ridiculously low prices later on. Even if I can't access those sort of prices in Australia I know that if I need to sell (and I hope I don't) I just won't recoup my spending. Solids were supposed to be a collectible and therefore gain in value, not be like a car and lose money as soon as you walk out of the showroom. <img src='style_emoticons//ohmy.gif’ border=’0′ style=’vertical-align:middle’ alt=’ohmy.gif’ />

I like solids but now view them in “real” terms to use an economist's jargon. One solid is equal to a mortgage repayment, a new pair of shoes etc. Can I justify spending that amount of money on an ornament? In the end EL are just ignoring the basics of marketing. Who is king? The customer, the customer, the customer!! How do you focus your business: on what the customer wants, on what the customer wants!! Well this customer wants solids to be cheaper (much), better quality, prettier, and come with a limited edition signed certificate giving a number out of the total <img src='style_emoticons//smile.gif’ border=’0′ style=’vertical-align:middle’ alt=’smile.gif’ /> – otherwise they are just a pretty perfume, not a collectible <img src='style_emoticons//mad.gif’ border=’0′ style=’vertical-align:middle’ alt=’mad.gif’ /> .

Since we know that EL considers themselves above the customer I'm not going to get what I want. How will this customer respond? By continuing, like Lisa, to be realistic and slow my spending on solids. This year I may buy one or two from the general distribution, but I simply can't afford to be stupid with my hard earned money so I am endeavouring to move towards being a very small collector. I just don't want to spend $12,000 buying every one anymore – I can invest that sort of money better in the share market or real estate. Besides, I understand the laws of supply and demand. If demand falls, so must price to soak up the excess supply (hence CCS stores) or else EL will need to cut their supply to match the demand available, that is, if they insist on retaining these ridiculous prices. I refuse to be taken for a fool by a company that doesn't listen to me as a customer and will modify my buying behaviour accordingly.

In answer to Lori B, not a complete boycott but at this rate….maybe I will be by next year.