Solid Perfume › Forums › General Lauder Solids Talk › El Compacts Grinded As Garbage! › Re: El Compacts Grinded As Garbage!
This is not the first time I have heard of this process of destruction. Apparently Swarovski also destroys items and photographs the destruction. Presumably this goes to the tax office as evidence that the product is “written off” in the books of account. Some designers also claim to “burn” their unsold product. It all relates back to the basics of economics – supply and demand. If demand is low then to keep the price high the supply has to be lowered to match demand. Its a commonly used marketing technique in high end niche market product……and don't we all hate it that we can't buy the unsold product cheaply? On the flip side, it is designed to maintain the “value” attached to a “brand” by ensuring the product can never enter the market intact at a cheap price – hence the disposal of the box. So if they crush it, those of us with a collection should maintain its value. So just how do I get my hands on a carousel at original sell price MIB? They didn't import more than 3 to Australia!! I'd even buy a $20 one without the box!! Collectors……aren't we all a hoot?!! The more we learn about the strategy behind marketing, the less I buy. Bottom line is that price is not related to cost of production. It is the amount of money the producer can sell the product for by creating an “I must have it” image in the buyer's mind. And haven't we all got smarter than the marketers now that we think “I can live without it”? Unless it comes on cheap on ebay of course!! <img src='style_emoticons//laugh.gif’ border=’0′ style=’vertical-align:middle’ alt=’laugh.gif’ /> <img src='style_emoticons//laugh.gif’ border=’0′ style=’vertical-align:middle’ alt=’laugh.gif’ /> <img src='style_emoticons//laugh.gif’ border=’0′ style=’vertical-align:middle’ alt=’laugh.gif’ />